The 7days Group was founded in 1999 and is a fully integrated B2B mail order company selling fashionable jobwear for medical and nursing staff. The product line includes among others smock overalls, trousers, polo shirts, lab coats, shoes and accessories; individual embroidery and private labels complete the product range. The main success factors are fashion orientation, high quality requirements and the comprehensive customer service.
Investment reasons for Odewald KMU
On the basis of the strong market position Odewald KMU plans to encourage further growth in the existing markets, to achieve a selective penetration of the markets in the EU, to initiate expansion into new markets and market segments and to broaden the product range in the medical sector. Another focus of the value creation strategy will be the ongoing development of the online activities which already count for almost half of the order volume. The organic growth strategy can further be enhanced by external growth.
The company enjoys very good growth prospects with existing and new customers, through further internationalisation, and through entering new markets and taking over smaller competitors.