Since 1996, GIATA continually sets new standards in the processing and distribution of hotel content and provides highly accurate and extensive information about hotels in over 20 languages. In doing so, GIATA combines innovative technologies such as artificial intelligence and digital fingerprinting with comprehensive, careful manual research. Nearly all internationally-recognized tour operators and travel agency chains, online travel agencies, global distribution systems and internationally-known travel portals from 70 countries count themselves among GIATA’s customer base.

Investment reasons for Odewald KMU

Relying on comprehensive, high quality content GIATA has established itself as the market leader for non-bookable content in the fast-growing global tourism market. Additionally, GIATA’s multicode ID is the industry standard for the unique identification of hotels. Together with the management and the founding team, Odewald KMU plans to continue to grow sustainably with the existing product range over the next few years and to successfully position the product innovations currently being launched on the market